KUSH BOYS STUDIOS FRIENDS IN HIGH PLACES
The world’s biggest watch event opens in Basel, Switzerland, this week on the back of a bumper year thanks to Asian demand for luxury timepieces. Hublot, a subsidiary of French luxury goods group LVMH, will use the high-profile event to unveil “The $5 million” a watch comprising no less than 1,282 diamonds. “This is the most precious watch ever created by Hublot and its long-standing partner, Atelier Bunter in Geneva,” said Hublot.
The piece is the result of 14 months work, including that of a “master-cutter” from New York who fashioned the largest stones. The watch will be displayed under very tight security, a company spokeswoman said, and only select Baselworld attendees will even be allowed to view it.
Hublot is launching the first ever timepiece that has a scratch-resistant gold case. Called the Hublot Magic Gold, the watches will be presented at BaselWorld 2012. Hublot gold has a hardness rating of almost 1000 Vickers (most hardened steels are up to 600 Vickers). This makes Hublot the hardest in the world, and by some margin it can only really be “scratched” by a diamond.
Hublot has joined the stream of limited edition models by issuing its new F1 King Power Interlagos watch. This marks the second new Hublot F1 watch unveiled this month and the eighth model overall for the Hublot F1 collection. It is dedicated to the Formula 1 Grande Premio Petrobras do Brasil 2011 competition, the last Grand Prix of this season’s Formula One World Championship. The Hublot F1 King Power Interlagos watch comes on a hornback alligator leather strap with blue stitching.
Luxury Swiss watchmaker Hublot has created a $5 million diamond-encrusted ladies’ watch and plans to unveil it next year, Bloomberg reports.
The watch contains as many as 300 carats of polished diamonds, and is more expensive by $2 million than the Big Bang diamond watch model sold this year.
“Women are buying more than men, women are buying more often than men and women are very influential over men, so you have three good reasons to work on this population,” Chief Executive Officer Jean-Claude Biver said in an interview.