In order to promote its online paperless coupon business, SavingStar has rolled out a new ad campaign designed to appeal to the environmental sympathies of department store bargain hunters: In an infographic and accompanying news release, it claims that 13.6 million trees are destroyed every year to produce paper coupons. And worse yet, 99% of those coupons never even get used, and are instead thrown out with the Sunday paper.

Here's the infographic: